Our vision:

The establishment of an internationally recognized animal-identity database based on each animals own unique, incorruptible biometric identity.

• To establish individual identity for animals by means of easily accessible technology and each animal’s own biometric identity, without painful interventions
• To aim for productive, effective and profitable management of livestock that comply with professional standards for:
• Traceability
• Animal welfare
• Biosecurity
• Consumer standards
• “Best-practice“ Animal management

Our ultimate goal:

We want the nose-print to do for the livestock industry what the fingerprint has done for humans in terms of:
• The banking industry (Finance)
• The insurance industry
• Preventing crime with the SAPS
• Trading (auctions)

• Wagyu cattle use an ink-and-paper method on registration documentation.
• An American company uses the same technology for dog noses.

Nose print:

• In 1922, the nose print of a cow was proven to be as unique to cattle as fingerprints are to people.
• This fact is widely accepted by industry.
• Although there has been limited commercial applications, it hasn’t been commonlyused in almost a 100 years.

Animal-Identification

Brandmark:
• Identify owner and confirm ownership
• The use of a hot-iron to burn mark onto skin
• Every stock owner are obliged by law to have a registered brandmark and to mark all animals he/she owns
• Practice faces serious animal welfare resistance and can be altered

Ear-tags:
• Used as management tool for animal identification
• A plastic tag that has the animal’s number is attached to the animal’s ear. It can also be a RFID- scannable tag.
• Tag can be replaced of removed easily. • Used for management purposes or for remote scanning (RFID)

Tattoo:
• Permanent tattoo in ear.
• Only visible on close contact.

Electronic scannable device:
• Could be a bolus, placed in the rumen, a microchip under the skin or a device attached to the animal’s neck or legs
• Expensive and required device for scanning

Animal Identity

Nose print:
• Confirmed to be as unique as fingerprint in 1922
• Used by one breed, Wagyu as conformation of identity
• No commercial roll-out so far

DNA:
• Uses genetic material
• Highly effective and reliable
• Expensive and has long time turn around time

Economic value of animal ID

Proven, incorruptible identification, adds enormous value to animals for: 

Proof of ownership
• If ownership can be proven, an animal has monetary value for the owner
• Animals can be traded

Biosecurity and traceability
• Animals with a registered identity can be traced

Prevention of animal theft
• Animals can be identified when stolen

Financing institutions
• Bank can use animals as collateral

Insurance
• Animals with a registered identity can be insured

Stud industry
• Identity essential to register animals